Google anuncia que cerrará las páginas de Google My Business sin verificar

Según un post publicado en el foro de Google Photographers parece ser que Google cerrará a partir del 28 de Julio las cuentas de Google My Business sin verificar. ¿Será verdad o será otro bulo que circula por Internet?. 

Google My Business │SEOmasSEM

El post que circula por Internet anunciando el cierre de las cuentas de Google My Business sin verificar es el siguiente (en inglés):

 Dear photographers and agencies,

In the past few months, you may have seen some changes in the look of Google+ pages that have been associated with Google My Business (GMB) accounts. These changes, including how we treat business pages without owners, are part of Google’s ongoing effort to simplify people’s experience with our tools. We are constantly working to provide only valuable and rich content to our users.

On July 28th, Google will begin shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after this removal of unverified Google+ pages, the Business View tours will still remain available on Google Maps and Google Search.

Here are a few recommendations for informing any business customers that may be impacted by this:

Encourage your business customers to verify their listings if they wish to retain their Google My Business page. Information on how to do this can be found here.
If a business owner decides later that they would like to have a Google My Business page, please advise them to create a new page and verify their listing. The Business View virtual tour can be then transferred to the new verified listing. Please log a case to our support teams to request that images for your business customer be forwarded to the new GMB page.
Please point your business customer to their images in Google Maps.

Best,
The Google Maps | Business View team 

Código verificación Google My Business │SEOmasSEM

Lo que busca Google es eliminar de las búsquedas locales las páginas que no están verificadas por sus propietarios. Parece que los últimos cambios vienen encaminados a separar Google My Business de Google Plus.

La eliminación de las páginas no verificadas es algo útil tanto para el usuario que ya no encontrará información sin actualizar, como para el negocio, que no dará esa imagen de dejadez y abandono que en nada le beneficia.

¿Te parecen acertados estos cambios o piensas que Google se esta equivocando?

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